StandardsAAMP-native,
AAMP-native,
with honest status.
AAMP is IAB Tech Lab's program for agentic advertising. It extends standards the industry already runs on, such as OpenRTB, ads.txt and sellers.json. We build on it, and we tell you exactly where each piece stands.
| Component | What it is | Our role | Status |
|---|---|---|---|
| Deals API | A standard way to create and manage deals. | Core to our deal workflow. | In design |
| OpenProposal | An agent-readable format for sellers to present products and respond to buyer briefs. | Core to deal discovery and negotiation. | In design |
| Agent registry | Discovery and verification of agents. | Needed to find and trust seller agents. | Planned |
| ARTF | Agents taking part in the real-time bidding path. | Future, with optimization. | Planned |
| Agentic Audiences | Audience signal exchange between agents. | Future. | Planned |
PlannedIn designIn developmentSupported
How we use words
We say “native”. We earn “compliant”.
- AAMP-native means the product is designed around the protocols and the architecture follows them.
- Supported appears only next to a component we can demonstrate working against its specification.
- This page is the single source of truth for status. It changes when the product does.
- The specifications belong to IAB Tech Lab. Always check them directly for the current definition of each component.
Built to outlast any one spec.
Standards move. Disolv keeps its agent core separate from its protocol layer, so new protocol versions and new components arrive as adapters, not rewrites. That is the same idea that let platforms build on OpenRTB for years: a stable product on top of an evolving standard.
Tell us which parts matter most.
Design partners help us decide what moves from planned to supported first.